UYIR is the result of the culmination of industries, philanthropists, associations and like minded people of Coimbatore for creating a safe and better quality of life for the citizens of Coimbatore. 

To render Coimbatore as a zero-accident city and a model city in road safety. 

To initiate and support people’s movement for road safety such that citizens feel responsible for the lives and safety of all on the roads. To collaborate with the Government and other NGOs to make Coimbatore the city with the safest roads in the country.
Rromote awareness about road safety in campus and off campus through various activities. Transform your college students by consistent awareness programs / initiatives and make them torch bearers for road safety. Target zero accidents in and around (adopted area) college zone.